July 2011

Hestia (formerly Hestia Solar and Hestia Managed Services) are proud to announce the launch of a complete company rebrand.

Hestia is introducing a new visual identity, which aims to clarify what the Hestia brand stands for, as well as to emphasise the focus Hestia is putting on its two business lines – Energy Efficiency Advice, and Solar PV installations.

In an effort to stand out in a highly competitive market space and be seen as a single operating entity with a responsible green ethic, working in the UK renewable energy sector, Hestia will re-position itself under a single banner brand.

As part of the re-launch, a brand campaign will use the strap line "ALL ENERGY". The campaign will explain to government, consumers, farmers and businesses that Hestia provides different products and services in the UK renewable energy sector. Key growth areas for Hestia will be the provision of Energy Efficiency Advice, outsourced call centres, and solar PV installations – with the former running successfully for more than 17 years. The positioning will set the platform for significant future growth in both business lines and encourage the integration of Hestia’s products and offers.

The re-launch of Hestia’s new website is an integral part of the new branding. Hestia wanted the new website to be modern, clean, green, easy to navigate, and with smarter functionality, which will assist potential customers to easily assess the solar PV potential of their roofs, as well find a wealth of information on both Energy Efficiency Advice and Solar PV for farmers, homeowners and businesses.

At the same time, Hestia’s new proprietary technology – the SolarProspector™ will come online. The SolarProspector™ is currently the most sophisticated technology available in the UK to assess the potential for installing solar PV on a roof. “Hestia has developed and maintained firm relationships with a wide range of business sectors, from the Energy Savings trust, local government, the agricultural sector, right through to domestic consumers. We feel the time is right to refresh and update Hestia’s image and introduce engaging new branding which brings our image bang up to date. We are seeing fantastic growth in our Solar PV division and the Green Deal is just around the corner - we're ready!”, Keith Bennett, Hestia Chairman.

To promote the brand refresh, the launch of the SolarProspector™ and new the new website, Hestia will be informing our valued customers, suppliers and prospects via a range of marketing initiatives from e-shots and PR to Direct Mail. The fresh new visual identity and the new “all energy” strap line will be carried on all of Hestia’s communication, including its new website, sales material and direct mail.

Operating since 1993, Hestia is one of the most established renewable energy firms in the UK. For further information please contact Adrienne Liebenberg on 07776 451565 or info@hestiaservices.co.uk.

Hestia's new brand and website

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